27 September 2021

Why innovation makes the hemp industry really successful

With the hemp industry, we in Europe are facing a historic and unique opportunity to build an entire industry. The EU represents a market with 500 million potential customers. The niche position of hemp products so far has created a multitude of small players that are just scaling up. Big players like China, the USA and Canada are waiting in the wings to take over this market.

Hemp - material of the future

Many books have been written about the history of the hemp plant. Here we want to devote ourselves specifically to the topics that currently offer economic and ecological opportunities on the hemp market. As early as 1994, Matthias Bröckers wrote in the foreword to his book "Hanf- Die Wiederentdeckung der Nutzpflanze Hanf": "The facts gathered here on the history of hemp and its potential for an ecological future make a rediscovery of cannabis inevitable."