Why innovation makes the hemp industry really successful
With the hemp industry, we in Europe are facing a historic and unique opportunity to build an entire industry. The EU represents a market with 500 million potential customers. The niche position of hemp products so far has created a multitude of small players that are just scaling up. Big players like China, the USA and Canada are waiting in the wings to take over this market.
The myriad applications of the hemp plant offer the opportunity to shape Europe's economic future in a sustainable, socially and environmentally sound direction. The strong consumer demand for transparency, together with the combined strengths of the plant, offers the opportunity to provide an economic sector with real and sustainable values.
The European hemp market
The various forecasts for the European hemp market are in the billions. A gold-rush atmosphere is just emerging, leading to a strong growth of companies and initiatives in the market. Globally established companies in the cannabis industry are using this moment to buy into the most promising companies.
In order to help the European economy gain the necessary strength in the international market and create a sustainable future, now is the time to act to build vertically integrated hemp companies.
Due to prohibition, the many applications of the cannabis plant were forgotten. In 1941, Henry Ford had already produced a car that consisted partly of hemp fibre and bioplastics and was powered by hemp ethanol, among other things.
Today, 80 years and a long prohibition later, much knowledge about the processing of the plant has been lost. On the one hand, this represents a priceless loss of technology, but on the other hand, this situation also offers an unparalleled opportunity for innovation-oriented companies.
A new branch of industry
With the very positive characteristics of the hemp plant, the possibility of building an entire industry on basic ecological and social values is emerging. Not only do many pesticides not make sense in hemp cultivation, but hemp cultivation also benefits smaller local farms and gives farmers prospects for real economic viability.
From biodiesel to the pharmaceutical market, to addressing the coming food crises, cannabis offers amazing potential. Around the world, people are planting, researching, developing and soon it will be impossible to imagine our everyday lives without the many different hemp products.
In 2021, there are an incalculable number of small entrepreneurs, researchers, universities that are driving progress in the cannabis industry.
Due to progressive drug policies in Canada and the U.S.A., several billion-dollar cannabis companies have already developed. They are seizing the opportunity to buy into promising companies around the world. As Europe is estimated to be the largest cannabis market in the world, many emerging joint ventures and companies here are held or acquired by these same big players.
There is an unparalleled opportunity to tap into underdeveloped market segments, develop promising young start-ups and create vertically integrated companies!
- Future value creation in the cannabis market will come primarily from innovation and targeted product development
- Target group-oriented brand strategies offer the greatest prospect of success. Especially the premium segments are still strongly underrepresented in Europe
- Due to global competition and in an effort to scale, many small brands and companies will be bought up
- Collected data becomes a massive competitive advantage in a more collaborative industry
- Companies that offer holistic brand experiences, e.g. ranging from products to all accompanying services, education and patient data, have the greatest advantages in the market.
If you are about to start a project, a business or an investment in the hemp industry, we invite you to contact us!
Whether network, knowledge, distribution channels for products or marketing strategy, the Hemp Impact team is ready to roll up the European hemp market together with you!
We look forward to hearing from them!
You will find the contact form at the bottom of this page!
